
Welcome to my archive of logos and branding.
Just what it says on the tin, all thing branding and logo related. Color systems, package branding, and anything related. I try to incorporate hand lettering where I can, and creating systems of hierarchy using color satisfies my need to structure.
As a result of my need to try to use hand lettering where I see dit, there is some overlap between some of my branding work and my lettering work in my archive. Hopefully it doesn't feel too repetetive. Hopefully, you appreciate seeing my very lovely work multiple times.
So nice you see it twice.
Based on the 1880s Murphy's Varnish logo, I made this One Million Years ago and still use it to this day.
I've been thinking of updating it, especially because I know the file I made it in is a mess. I'm so much better now.
Logo and typography for Sunrise Trading Post in Big Bear Lake. As a store selling Native American jewelry and other goods, the logo is based on traditional southwest Native iconography, with the three bears representing the owner and her family. The typography is based on type from the 1890s and evokes a bit of the old west.
The Hill and Dale logo took inspiration from the typography of the early 20th century. The brand concept was that of a company that offers tours of places through sets of wax cylinders, and cues on a map to designate when a particular cylinder should be played. The logo itself, of course, takes after the shape of a wax cylinder and uses the colors from the CSUF Arboretum's Heritage House, as the imagined wax cylinder tour takes users through the Arboretum and proceeds would benefit the house's restoration.
The Anachronaut is a time traveler's magazine, and the masthead was based on 1930s typography. Countless thumbnails were drawn up, exploring my own handwriting and the relationship between letterforms and the context of the magazine. After deeming the version with the clock was too on-the-nose, the "A" was taken and applied to the masthead I liked the most.
The Pine Knot Phonograph Works logo is based on the typography if 1920s advertisements and phonograph related logo design. "Phonograph Works" is based on the type used on department headers in Talking Machine World, a phonograph trade journal, while "Pine Knot" was based a little on my handwriting and exaggerated to look like calligraphy.
The Pine Knot Phonograph Works sells different products necessary to the continued function of antique, wind-up phonographs and records. I developed a color system denoting which products serve what function for repeat consumers to identify different products more easily. Green is related to the mechanics, blue is related to sound, and brown is related to cleaning.